Privacy Policy


We collect, use and store your personal data so that we can offer you the products and services you expect from us. We see your personal data as just that: it’s yours. We will always be clear and upfront with you about what we do with your personal data, and (of course) you have control over it.


We collect your personal data for three main reasons:

  1. To process any orders you make and to deliver those orders to you
  2. To personalise, report on and improve the products and services we provide to you
  3. To send you special offers, often tailored to what you have told us you would like to hear about

We promise:

That you can control the personal data you provide us with and that we will always be transparent about how we collect and use it

  • We will always tell you what personal data we are collecting from you, the means by which we will collect it and how we will use it. We will only use your personal data for the purposes we originally told you about.
  • We will always use market-leading technology and software to ensure that your personal data is secure and when we ask another organisation to provide services to us which involve sharing your personal data with them, we will always make sure they have appropriate security measures
  • We will only send you marketing communications if you have agreed that we can do so and we will always offer you a clear and simple means of changing your preferences whenever you want to. Simply sign into your account to view and amend your preferences.


VIDA W&S LTD (“Vida“), is a private company registered in England and Wales with company number 12201444. VAT Registration Number: 370982178. Our registered office is:

Iveco House, Station Road, Watford, WD17 1ET

If you have any questions about how we look after your personal data, you can contact us:

  • In writing, at the address above. Please mark your letter for the attention of the Data Protection Officer
  • By email to this address:

You can manage your marketing preferences (whether we can mail you catalogues, call you on the phone, email you or share your personal data with third parties) by contacting us as above. We will update your preferences as soon as we can but please note that as catalogues are printed in advance, it may take up to 8 weeks for the process to be completed and for emails it may take up to 2 weeks.


How do we collect your personal data?

We collect your personal data in two main ways:

(1) When you give it to us directly

When you create a customer account, visit our website, communicate with us (including any telephone calls between our customer services teams and you) or purchase our products or services, you may choose to give us certain information. For example, when you give us your name and address, tell us about your wine preferences or when clicking on active buttons such our ‘Place Order & Pay’.

(2) When our systems collect information or personal data as you use our website or app, or websites or apps that are connected to our website

Whenever you use a website, app or other internet service, information gets recorded automatically by the IT systems used to operate that website, app or service. The most common type of information collected is in the form of cookies (small text files sent by your computer each time you visit our website) but can also include personal data transferred by the electronic device you use to access our website and its settings. The manufacturer of your device, or the provider of the operating system, will have details about what information your device shares with us.

What categories of personal data do we collect?

We may collect the following information about you:

  • Your name, date of birth and contact details

This can include your postal, billing and delivery addresses (which would include the addresses of any family or friends you choose to send wine to); your telephone number(s), including, if you provide it, your mobile number; and your email address

  • Purchases and orders made by you
  • Your payment card details (which we encrypt) when you purchase our products or services
  • When you register an account with us, your password (which we encrypt) and your marketing preferences
  • Your newsletters, wine preferences, favourites, ratings and reviews
  • Your on-line browsing history on our website (browser type; operating system; country; date; time and duration of access; IP address)
  • Your correspondence with us including emails, letters, telephone calls and data entered via a contact form
  • Device data: we may store personal data from your device. Such data includes geolocation data, IP address, unique identifiers (e.g. MAC address)


Personal data we will process to fulfil your orders and to comply with the law


We will need to process some of your personal data to fulfil any orders you place and to comply with the law. For example:

  • We will share your (or your recipient’s) name, address and, where applicable, telephone number with our carriers and concessions (for click & collect orders)
  • We will share your payment details with our bank or clearing house so that we can process payment for your order
  • We may share your name, address and telephone numbers with an external provider to verify your age when you first purchase from us. This is because we are required by law to ensure that we sell products containing alcohol only to people aged 18 or over
  • Occasionally with the police, or our trade body, for the purposes of preventing and investigating fraud
  • Where you place an order by telephone, we may record your call with us (please note that we use technology to ensure that we do not record any card details you provide by telephone). One of the reasons we record calls is to ensure we can deal with any complaints or queries you may have in relation to your order


In some instances, we may need to collect additional personal data for the purposes set out in this privacy policy.


The processing of this data is necessary to ensure the security of the operation of the website and to guarantee the functionality of the website from a technical point of view. The collection of this data is partly carried out via technical cookies. These technical cookies are only used to the extent necessary. The processing of this data is justified by our legitimate interest in the operation of our website.


For the operation of our website and web store it may be necessary to disclose your data to the following recipients:


Recipient of
Purpose Legal Reasoning Location Transfer in third-party country[2]
SiteGround Spain S.L. CIF Website-Hosting Legitimate Interest (Art 6 para 1 lit f GDPR) Spain Within the EAA
MailChimp Newsletter-Provider Conensus ( Art 6 Abs 1 lit a GDPR) USA Art 49 Abs 1 lit a GDPR
VIDA W&S GmbH Website-Administrator Legitimate Interest (Art 6 para 1 lit f GDPR) Austria Within the EAA
Alphabet Inc

(Google Analytics)

Statistical Performance Evaluation Consensus (Art 6 Abs 1 lit a GDPR) USA Consensus pursuant to Art 49 Abs 1 lit a GDPR
Stripe, Inc Payment Provider Contractual obligations (Art 6 Abs 1 lit b GDPR)

Legitimate Interest
(Art 6 Abs 1 lit f GDPR)

USA Contractual obligations Art 49 Abs 1 lit b GDPR
PayPal Payment Provider Contractual obligations (Art 6 Abs 1 lit b GDPR)

Legitimate Interest
(Art 6 Abs 1 lit f GDPR)

USA Contractual obligations Art 49 Abs 1 lit b GDPR
Facebook, Inc Marketing purpose
und presentation
Consensus (Art 6 Abs 1 lit a GDPR) USA Consensus pursuant to Art 49 Abs 1 lit a GDPR



Currently used “technical” cookies

The above mentioned data is stored via so-called “cookies“. Cookies are text files that are stored on your computer and enable an analysis of the use of the website. They are used to recognize and store temporary data of the homepage visitor. We only use cookies to the extent necessary to communicate with you via the website.

Please note that cookies can’t harm your computer. We don’t store personally identifiable information such as credit card details in cookies we create, but we do use encrypted information gathered from them to help improve your experience of the site. For example, they help us to identify and resolve errors, or to determine relevant related products to show you when you’re browsing.

We use cookies to i) keep track of what you have in your basket, and to remember you when you return to our site, ii) as part of the security measures we use to protect your and other users’ accounts, including preventing the fraudulent use of login credentials and iii) analyse the performance of the website.

These technical cookies are activated as soon as you visit our homepage.

The following cookies are used on our platform on the basis of our legitimate interest (Art 6 para 1 lit f GDPR):

Name of the cookie Purpose of the Cookies Duration of Storage Location of the recipient
wc_cart_hash_# This cookie is required for the login functionalities in the area of payment processing Persistent Netherlands
Wc_fragments This cookie is required for the login functionalities in the area of payment processing Session Netherlands

Currently used “advertising” cookies

In addition to the “technical cookies” described above, we also use so-called “advertising” cookies (including “statistical” cookies). These advertising cookies enable us to better understand and evaluate your interests. With the help of the advertising cookies, we can combine your “surfing behavior” across the boundaries of our website with data from other websites. This enables us to better understand the interests of our homepage visitors and to address them more specifically.

We respect that not every visitor to the website wants this. For this reason, we only process your data in the course of advertising cookies if you agree to this (Art 6 para 1 lit a GDPR). You can revoke this consent at any time, whereby the data processing carried out up to the time of revocation remains justified.

Currently the following advertising cookies are used:



Name of the cookie Purpose Duration of Storage Seat of the recipient Purpose of the data transfer




Statistical purpose 6 months USA Registers a unique ID that is used to generate statistical data about it, revisit he uses the site


Statistical purpose 1 day USA Used by Google Analytics to limit the request rate


Statistical purpose 1 day USA Registers a unique ID that is used to generate statistical data about it, revisit he uses the site.


Statistical purpose Session USA Used to send data to Google Analytics about the visitor’s device and behavior.

send. Captures the visitor across devices and marketing channels.




Marketing purpose 3 months USA Used by Facebook to offer targeted third-party advertising.


Legal basis for collecting and processing your data

In the course of our business relationship with customers or suppliers, we process data on the basis of contractual (handling of the contractual relationship with you, pre-contractual obligations, invoicing of services, dispatch of documents, communication for handling the contract) and legal obligations (legally required storage within the meaning of § 132 BAO) (Art 6 para. 1 lit b and c GDPR) as well as on the basis of our legitimate interests or on the basis of legitimate interests of third parties (Art 6 para. 1 lit f GDPR), namely

  • for the purpose of internal administration and management of your business case to the extent necessary (e.g: processing of your business case, transfer of your business case to different departments, filing, archiving purposes, correspondence with you);
  • the processing of orders;
  • for the purpose of direct advertising (e.g: mailing, e-mailing, satisfaction surveys, letters of congratulations, statistical evaluations);

The law on data protection sets out a number of lawful bases for which a company may collect and process your personal data:

  1. Personal data is processed on the basis of our legitimate interests
  2. Personal data is processed on the basis of a contractual obligation
  3. Personal data is processed on the basis of legal compliance
  4. Personal data is processed on the basis of a person’s consent

Legitimate interests

“Legitimate Interests” means the interests of our company in conducting and managing our business to enable us to give you the best products and services, and the best and most secure experience.

For example, we have an interest in marketing our products and services to you, and making sure our marketing is relevant for you. Therefore, we may process your information to send you marketing that is tailored to your interests.

It can also apply to processing that is in your interests as well. For example, we may process your information to protect you against fraud when transacting on our website, and to ensure our websites and systems are secure.

When we process your personal information for our legitimate interests, we make sure to consider and balance any potential impact on you (both positive and negative), and your rights under data protection laws. Our legitimate business interests do not automatically override your interests – we will not use your personal data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law).

Where we rely on our legitimate interests to send you marketing communications, we shall tell you when you become a customer how we would like to market our products and services to you, and offer you a means of opting out of those communications. You can opt out of our marketing communications at any time through the preference centre in your online account or by contacting us on


In addition to sending you marketing communications, we rely on our legitimate interests to process your personal data so that we can:

  • Improve our existing wine range, associated products and services, and develop new ones
  • Provide you with a quality customer service experience
  • Protect you, our employees and our business
  • Understand your likes and dislikes, what wines you want to hear about and how best to contact you to inform you about them
  • Manage insurance claims made by our customers
  • Carry out market research. We use a specialist third party market research company to assist with this research
  • Taking legal action against any party in breach of its obligations to Vida, and handling any legal claims or regulatory enforcement actions taken against Vida
  • Handling customer contacts, queries, complaints and disputes
  • Record our telephone calls with you to assist with training and quality-control purposes, and to ensure we can deal with any complaints or queries you may have in relation to your order
  • Fulfilling our duties to our customers, colleagues, shareholders and other stakeholders


Contractual Obligations

In specific situations, we collect and process your data to comply with our contractual obligations. For example, if you order an item from us we collect your address details, phone number and email and pass these to our couriers to deliver your purchase.


Legal Compliance

If the law requires us to we may need to collect and process your data. For example, we may pass on your details to verify your age to ensure that we only sell products containing alcohol to those aged 18 or over. We may disclose the personal information that you provide to a credit reference or fraud prevention agency which may keep a record of that information. This is done only to confirm your identity. A credit card check is not performed, and your credit rating will be unaffected.


We can collect and process your data with your consent (Art 6 para 1 lit a GDPR). For example, when you tick a box to confirm that you are happy for us to share your data with third parties for marketing purposes (Newsletters).



How and why do we use your personal data and on what lawful basis?

We use your personal data:

  • On the basis of our contractual obligation to send you the wines and other products and services you have purchased; to manage any accounts you have registered with us so that (i) we can provide you with products and services; (ii) you can place orders; and (iii) we can fulfil those orders and communicate with you about them.
  • On the basis of our legitimate interests to improve the range of wines, offers and associated products we offer you and to help identify new products and services in the future to present you with personalised offers on our website, through social media channels such as Facebook and Instagram and by placing banner advertisements on third party websites; to personalise the offers you receive from us – the wines you love, unique events, and special offers and promotions; to allow you to post links to our products on social media; to carry out research to better understand your views on our products and services and to allow you to continue enjoying our award winning customer service.
  • On the basis of our legal compliance to comply with the law (for example, to ensure that we only sell products containing alcohol to those aged 18 or over); to detect and prevent fraud and other illegal activities (and to assist regulators, trade bodies and law enforcement agencies in relation to the same) to verify your identity and your age;

We would like to expressly inform you that you can object to the processing of your data for the purpose of direct advertising.

Assertion and defence of legal claims in each case to the required extent. The processing of your data serves the initiation, maintenance and handling of our business relations. If you do not provide us with this data, we will unfortunately not be able to process your business case.

How long do we store your data for?

We will not keep your personal data for longer than is necessary for the purposes described in this policy.

As a guide:

  • We will keep personal data while your account is active.
  • We will only store your data for as long as it is necessary for the purposes for which we have collected your data. In this context, legal storage obligations must be taken into account (e.g. for tax reasons, contracts and other documents from our contractual relationship your data must always be stored for a period of seven years (§ 132 BAO)). Currently, we retain data of interested parties for up to 3 years from the time of the last contact by the interested party/date of last purchase with us, but we may keep certain categories of personal data after your account is closed in order to meet any legal or regulatory requirements, or to resolve a legal dispute. In justified individual cases, such as for the assertion and defense of legal claims, we can also store your data for up to 30 years after the end of the business relationship.
  • Because of this, we may keep different types of personal data for different lengths of time (for instance, we may need to keep certain personal data relating to your purchases in order to comply with HMRC’s VAT reporting requirements).
  • We keep recordings of your telephone calls with us, typically for no longer than 3 months from the date of the call; however at peak activity periods such as Christmas, this period is likely to be shorter.

When do we share your personal data? Who might receive your data?

So that we can provide you with our products and services, we have to share some of your personal data with certain third parties.


When we share your personal data, we make sure that it remains secure:

  • We conduct a data security review of third parties we share your personal data with to ensure that they will keep your personal data secure and confidential to the standards you and we would expect
  • Every external company we work with is required to have a contract with us which clearly describes our expectations about the way in which they keep your personal data secure, the purposes for which they can use your personal data and which holds them fully responsible for meeting those expectations
  • We will only send to third parties the personal data that is necessary for the purposes it is required for.


We share your data as follows:

With core service providers to enable our business to function

We rely on a set of external companies to provide us with services that enable our business to run properly. Our core service providers include the courier companies we use to deliver our products to you; banks and clearing houses to process your payments; companies we use to carry out fraud protection and age verification checks; IT services providers; companies to help us with our marketing; and partners through which we provide our concession shops.


With social media companies for marketing purposes

We may share information we hold about you with social media companies (such as Facebook) to enable them to display our advertisements to you. We will do so only if we have permission to send you marketing electronically. If you have opted out of email marketing, we will share your email address solely to ensure you do not receive advertisements on social media.

You can opt out of our marketing communications at any time through the preference centre in your online account or by contacting us on

We may also use information we hold about you to identify similar customers (known as lookalikes) on social media websites such as Facebook. We may share this information (which may include name, email address, telephone number, address and your purchase history with us) directly with social media companies. A part of this process would be to exclude you from receiving those advertisements intended for new customers.

We would process this information on the basis of our legitimate interests; if you would like to opt out of this, please email us on

We will request that any data used in this process is deleted as soon as it has served its purpose.


With other partners when we have your consent to do so

We work with a number of other third party companies to provide value to our business and to you. These companies include our marketing partners who help manage communications with you and social media partners (for instance you can publish a link on Facebook or Twitter to any wines of ours that you have enjoyed).

We will only partner with a company that meets our own high standards and that we think is a good fit for our business and our customers. Each of these third parties is required by the terms of the contract we have agreed with them to use your personal data only as we instruct it and to ensure that your personal data is secure.

We may also on occasions share your data with trusted retail partners either directly or through alliances operated by third parties. The companies we share your data with directly and the retailers participating in these alliances are active in the clothing, collectables, food & wine, gardening, gadgets & entertainment, health & beauty, household goods, and home interiors categories.

These alliances work by each trusted retailer sharing information on what their customers buy. This information is analysed to help the retailers understand consumers’ wider buying patterns. As a result, the retailers can tailor their communications, sending suitable offers that should be of interest, based on what they like to buy.

If you would rather not receive marketing offers from third party companies you can withdraw your permission whenever you want through the preference centre in your online account or by contacting us on


With regulators and law enforcement agencies when required to do so by law

We are required to co-operate with regulators (like the Information Commissioner’s Office or HMRC) and law enforcement agencies (like the police or the Serious Fraud Office) in every country we operate in. Although it does not happen often, regulators and law enforcement agencies can require us to share information with them as part of an investigation; this may include your personal data. We would have to disclose your personal data where we believe that disclosure is reasonably necessary to comply with the regulator or crime enforcement agency’s demand.


When we think it is reasonably necessary to protect you or us

Occasionally businesses are subject to attempted criminal activities; this can affect both us and you. We will take all reasonable steps to protect you and our business but sometimes we may need to share your personal data where we think it is reasonably necessary to:

  • Detect, monitor, investigate or prevent any suspected illegal activities, fraud or security issues
  • Enforce our terms and conditions and to protect your and our rights and property
  • Investigate and defend any third party claims or allegations


As part of a business sale or purchase, merger or reorganisation

From time to time we may look to purchase another business or sell or re-organise parts of our business to ensure that we remain in strong shape. Sometimes these types of corporate transactions involve the transfer of your personal data solely for the purposes of assessing the transaction. In the event that we sell or buy any business or assets, personal data which we hold about you may be one of the transferred assets.


In aggregated format

Strictly speaking this is not personal data, but on occasions we will use data from which you cannot be personally identified but which does include information that relates to you (such as your purchase history). This data is combined with data from other customers to provide general trends on customers preferences, ratings and reviews and general buying habits.


When do we send your personal data outside the UK and why does it matter?

From time to time we may use service providers outside the UK, in particular for the provision of IT services and as a result we may transfer your data to suppliers in countries in the European Economic Area, including Switzerland and Gibraltar (“EEA“), as well as Australia, the US and India.

The UK Government has confirmed that there are no changes to the way we send your data to the EEA from 1 January 2021.

If we do share your personal data with service providers outside the UK and the EEA, we will ensure reasonable safeguards are put in place to protect your personal data. Our standard practice is to use ‘standard data protection clauses’ which have been provided by the European Commission and recognised by the ICO as appropriate for such transfers.

In the course of our business relationship, it may be necessary for us to transfer your data to the following recipients:


Recipient Purpose


Legal reasoning Location Transfer in third-party country[4]
Delivery services Processing of orders Contractual obligations (Art 6 Abs 1 lit b
Austria Within the EAA
Wine-Sellers Processing of orders Contractual obligations (Art 6 Abs 1 lit b
Within the EAA Within the EAA
Wein-Lagerlogistik GmbH Logistic reasons and delivery-services Contractual obligations (Art 6 Abs 1 lit b
GDPR) Legitimate interests (Art 6 Abs 1 lit f
Austria Austria
Attorney at law Operation of claims Contractual obligations (Art 6 Abs 1 lit b
In most cases Austria – sometimes also third countries If outside the EAA – Art 49 Abs 1 b and e GDPR


Tax advisors Tax advising Contractual obligations (Art 6 Abs 1 lit b
Austria Within the EAA
Banks Payment obligations Contractual obligations (Art 6 Abs 1 lit b
Within the EAA Within the EAA


Gathering of data from external sources (Art 14 GDPR)

In the course of a business relationship, or an initiation thereof, it is naturally necessary to conduct research about the business partner. This is done exclusively to the extent necessary for this purpose.


Do we process data via Profiling (in terms of Art 13 para 2 lit f GDPR)?

No automated decision making or profiling takes place in our company.


Your Rights

We would like to inform you that, provided the legal requirements are met:

  • You have the right to request information about what data is processed by us (see in detail Art 15 of the GDPR). To process your request, we will ask you to send us two forms of proof of identity so that we can be sure we are releasing your personal data to the right person. We will process your request within one month or, if the request is particularly complex, two months. We can provide you with a copy of your personal data in electronic format or hard copy. If we consider the frequency of your requests is unreasonable, we may refuse to comply with your request. In those circumstances, we would notify you of your right to complain to the Information Commissioner’s Office. You can access the personal data we hold on you by contacting us on
  • You have the right to obtain the right to ask for the correction or completion of incorrect or incomplete data concerning you (see in detail Art 16 of the GDPR). If you think that the information we hold about you is inaccurate or incomplete please ask us to correct it by contacting us on or by updating your details at any time through the My Details section in your online account. We will process your request as soon as we receive it or within one month of receipt at the latest.
  • The right to have your data deleted (see in detail Art 17 of the GDPR). You can ask us to delete your personal data; however, this is not an absolute right. We can refuse to erase personal data which we need to keep (i) to comply with a legal obligation (for instance, we are required by HMRC to keep certain personal data for up to 6 years for VAT reporting purposes); and (ii) in relation to the exercise or defence of any legal claims. When you ask us to delete your personal data, we assume that you do not want to hear from us again. To ensure that we do not send you any special offers in the future (for example, if we purchased your details from a third party list), we will retain just enough of your personal data solely for suppression purposes.

Other than as described above, we will always comply with your request and do so promptly. We would also notify any third parties with whom we have shared your personal data (for instance, our carriers for the purposes of delivering wine to you) about your request so that they could also comply.

Some customers would still like to order our products but do not want to receive any marketing communications from us. This is not a problem as you can simply update your marketing preferences by contacting us on or through the preference centre in your online account.

  • You have the right to object to the processing of your data that is necessary to meet our legitimate interests or those of a third party. This applies in particular to the processing of your data for advertising purposes. If you would like us to stop processing your personal data for marketing purposes simply let us know by contacting us on or through the preference centre in your online account.

We put a lot of effort into personalising your experience with us to ensure that the offers we send you are interesting, relevant and timely. To do this we look at your previous purchases plus any wine preferences, ratings, reviews and favourites you may have indicated to build a profile of what you are most likely to want to buy. This is known as ‘profiling’.

If you don’t want us to carry out any profiling using your personal data please let us know by contacting us on However, please be aware that if you ask us to stop profiling your personal data you will stop receiving personalised offers on the wines you enjoy the most.

  • You have the right to obtain the transmission of the data you have provided in a structured, common and machine-readable format. We hold little information that would be much use to another wine business but if you do wish to transfer your personal data we would be happy to help. We can provide the personal data to you directly or, if you request, to another organisation.

Please note that we are not required to adopt processing systems that are compatible with another organisation, so it may be that the recipient organisation cannot automatically use the personal data we provide.

When making a transfer request, it would be helpful if you can identify exactly what personal data you wish us to transfer.

We will comply with your request within one month or, if the request is complex or there are a number of requests from you, within two months.

If we process your data based on your consent, you have the right to revoke this consent at any time by post or e-mail. This does not affect the lawfulness of the data processing carried out up to this point in time (Art 7 para 3 of the GDPR).

Do you have a right to appeal?

If, contrary to expectations, your right to lawful processing of your data is violated, please contact us by post or e-mail. We will make every effort to process your request immediately. You also have the right to lodge a complaint with the supervisory authority for data protection matters responsible for you.


Data Protection Officer

We have appointed a Data Protection Officer. If you have any questions about how we use your personal data that are not answered here, or if you want to exercise any of your rights described above please contact our data protection team by contacting us on or write to Data Protection Officer, Office 24, Basing House, 46 High Street, Rickmansworth, Hertfordshire, WD3 1HP.


Contacting the Regulator

If you feel that your data has not been handled correctly, or you are unhappy with our response you have the right to lodge a complaint with the Information Commissioner’s Office.



We may update this policy from time to time to take account of any new business activity or to reflect any changes in law or best practice in relation to data protection. We will notify you if we do so.

This policy was last updated on 31st April 2021.

Please note that we use a “cookie” to remind us of the choices you have made in our “cookie” privacy manager. This has several consequences:

  • If you delete all your “cookies”, you will need to update your settings with us again.
  • If you use a different device or browser, you will need to tell us your settings again. Change “cookie” settings.

Types of cookies:

Required Cookies (First Part Cookies).

These “cookies” are required for our website to function and to create a user session for the visitor and to set a user group with access to public resources on the website (text, images, etc.). These “cookies” are used only by us and they are also so-called first party cookies. They are only stored on your terminal device during the current browser session. With such “cookies”, care is taken, for example, to display an amount of information that corresponds to your Internet usage. Last but not least, these “cookies” store your decision to use “cookies” on our website. Your consent is not required for the use of mandatory “cookies”.

Necessary “cookies” cannot be excluded in our systems. They are usually set only in response to actions you take that are a request for services, such as setting your privacy preferences, logging in, or filling out forms. You can set your browser to warn you about these “cookies” or block them, but some parts of the website will not work. These “cookies” do not store any personal information and are deleted at the end of the user session, i.e. after our site is closed on the respective terminal device.

Functional cookies

These “cookies” allow the website to provide enhanced features and personalization. They may be set by us or by third parties whose services we have added to our pages. The purpose of these “cookies” is to provide you with a more personalized experience on our website based on your previous visits and choices. If you do not enable these “cookies”, some or all of these services may not function properly.

Analytical Cookies

We use these “cookies” to analyze and identify the behavior of our visitors to the Site. We track the IP address of the device you use to identify you the next time you visit our website. Whenever possible, we combine data about your online behavior with personal information that you have previously provided to us. This data is used to analyze the behavior of our website. The data may be shared with Vida W&S GmbH call centers. For more information on the use of your personal data in connection with Advanced Analytics, please see our Privacy Policy.

“Cookies” for marketing and targeted advertising

Google Analytics cookies collect general statistics to improve the presentation and navigation of the website. Google supplements this general data with demographic data and visitor interest information to better understand their needs.

These “cookies” may be set by our advertising partners through our website. They may be used and shared by these partners to profile your interests and show you relevant ads on other websites. This is based on uniquely identifying your browser and the device you use when accessing websites. If you do not enable these cookies, you will receive less targeted advertising.

– Google AdWords Remarketing – This application is used to record visits to the website for advertising purposes (remarketing) on Google and the Display Network. Your browser stores “cookies” when you visit websites, which are used to recognize you as a visitor when you visit sites that are part of the Google advertising network. These sites offer visitors ads related to content they have previously viewed on other sites that use Google’s remarketing feature. You can opt out of Google AdWords data collection at

Track conversions with Google AdWords

With this application, we generate conversion statistics that measure the effectiveness of our online advertising campaigns. The conversion tracking cookie is downloaded when a user clicks on an ad uploaded by Google. In accordance with Google’s privacy policy, no personal data is processed. If you do not wish to participate in tracking, you can disable this service by deactivating the Google conversion tracking cookie via your internet browser settings.

– Facebook Dynamic Remarketing – We use Facebook technologies such as the Pixel on Facebook, which allow us to serve personalized ads to people who have visited our website or previously interacted with our ads.

– Facebook messanger / Manychat – A Facebook messaging platform that allows us to communicate with you when you need help. The “cookies” here are responsible for storing the history in the chat we have with you.

Cookies for sharing the content of our website through social networks (social network cookies).

These “cookies” allow logged-in users of selected social networks to directly share and like certain content on our website.

These social networks may also collect your personal data for their own purposes. Vida W&S GmbH has no control over how your personal data is used by social networks. For more information about “cookies” set by social networks and the data they may collect from you, please see their own privacy policies and cookies. Below we have listed the privacy policies of the social networks most commonly used by Vida W&S GmbH:

Facebook –

Google –

LinkedIn –

Instagram –

For our icons we have used the templates from the following webpage and adapted them to our purposes:

Icons made by Freepik from