About us

VIDA UK is the third branch on the fast-growing VIDA family tree, following on teams in Sofia & Vienna.  Named after the Baba Vida medieval fortress in Northern Bulgaria, VIDA seeks to champion Central and Eastern European wines & spirits in an authentic and innovative light. Thanks to a local network from the West Danube to the Black Sea, as well as via our very own 6 hectare estate, we aim to encourage the rediscovery of the Forgotten Old World, from established icons to rising stars.


VIDA carries a vast assortment of pantry foods, drinks, wine, spirits and accessories from 15 countries, resulting in a portfolio of over 1500 diverse styles and price points for the ultimate shopping experience. We showcase 30 producers new-to-the-UK and 200 exclusive products including much-loved classics as well as the quirky for the adventurous.


Customer-experience lying at the heart of what we do, we took great care in choosing quality-conscious suppliers.  Moreover, as a team we are all passionate about sustainability, wellness, the environmental & social impact of our sector, and the innovation this generates. Values we hope reflect in our selection.

We hope our customers will enjoy the same level of excitement as we do on this road to discovery, through fair-prices, good pours and learning!

Meet the team!

Our team is comprised of seasoned industry professionals with a combined experience of over 50 years. Multilingual and international, having lived and worked in various corners of the globe, across all sectors of the wine, food and beverage sector, we come together now through a shared love of wine, spirits, great food, people and innovation!

We are always happy to make recommendations to our customers and friends, if you would like to speak to a member of the team please contact us on contact@vidaws.co.uk or 02079 657 283.

Dhiraj Kapoor

Managing Director & Supply Chain

Nausicaa Rotoloni

COO & Sales

Lisa McBain

Wine & Spirits Buyer

Olivier Freymuth

Wine, Drinks & Food Buyer

Paulina Pencile

Buyers Admin Assistant

Sarah Weber Rudolf

Digital Marketing Executive