VIDA UK is the third branch on the fast-growing VIDA family tree, following on teams in Sofia & Vienna. Named after the Baba Vida medieval fortress in Northern Bulgaria, VIDA seeks to champion Central and Eastern European wines & spirits in an authentic and innovative light. Thanks to a local network from the West Danube to the Black Sea, as well as via our very own 6 hectare estate, we aim to encourage the rediscovery of the Forgotten Old World, from established icons to rising stars.
VIDA carries a vast assortment of pantry foods, drinks, wine, spirits and accessories from 15 countries, resulting in a portfolio of over 1500 diverse styles and price points for the ultimate shopping experience. We showcase 30 producers new-to-the-UK and 200 exclusive products including much-loved classics as well as the quirky for the adventurous.
Customer-experience lying at the heart of what we do, we took great care in choosing quality-conscious suppliers. Moreover, as a team we are all passionate about sustainability, wellness, the environmental & social impact of our sector, and the innovation this generates. Values we hope reflect in our selection.
We hope our customers will enjoy the same level of excitement as we do on this road to discovery, through fair-prices, good pours and learning!
Meet the team!
Our team is comprised of seasoned industry professionals with a combined experience of over 50 years. Multilingual and international, having lived and worked in various corners of the globe, across all sectors of the wine, food and beverage sector, we come together now through a shared love of wine, spirits, great food, people and innovation!
Dhiraj KapoorManaging Director & Supply Chain
Dhiraj Kapoor Managing Director & Supply Chain
Nausicaa RotoloniCOO & Sales
Nausicaa Rotoloni COO & Sales
Lisa McBainWine & Spirits Buyer
Lisa McBain Wine & Spirits Buyer
Olivier FreymuthWine, Drinks & Food Buyer
Olivier Freymuth Wine, Drinks & Food Buyer
Paulina PencileBuyers Admin Assistant
Paulina Pencile Buyers Admin Assistant
Sarah Weber RudolfDigital Marketing Executive
Sarah Weber Rudolf Digital Marketing Executive
Where from: Santa Catarina, Brazil / Londoner
Experience: Working in a fast-paced brand communications agency in Leeds for 2 years & a social media man-ager for before that
Languages: English & Portuguese
Fave thing to do in spare time: Travelling & exploring new places, as well as cooking a nice meal to enjoy with family & friends
Fun fact: Before pursuing a career in marketing, the dream was to be an Olympian swimmer
Currently drinking: Rossidi Pinot Noir 2016